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Your brain 🤝 Contiki
Genuine dopamine hits
Brain activity equal to a pro footballer, scoring the winner – 10 times a day
Zen, literally
The same brain state as a Buddhist Monk during meditation – 18 times a day
New learnings
Activity spikes associated with new learnings – 12 times a day
Boost in creativity
Along with literal light bulb moments, AKA peak creativity, 11 times a day.
Followed closely by experiences like...
How it worked
An industry-first experiment in 3 simple steps.
We partnered with Myndplay, experts in EEG brainwave technology
We sent 5 travellers on 5 different trips – each wearing a ‘Myndband’ headset that was attached to a camera
The camera took pictures when their brainwaves exceeded 90% of baseline activity
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