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Your brain 🤝 Contiki

Here’s what each participant experienced (on average).

01 Dopmine

Genuine dopamine hits

Brain activity equal to a pro footballer, scoring the winner – 10 times a day

02 Zen

Zen, literally

The same brain state as a Buddhist Monk during meditation – 18 times a day

03 Learnings

New learnings

Activity spikes associated with new learnings – 12 times a day

04 Boost

Boost in creativity

Along with literal light bulb moments, AKA peak creativity, 11 times a day.

Followed closely by experiences like...

Impactful Bike Rides
Impactful Safari Days
Impactful Cooking Classes

How it worked

An industry-first experiment in 3 simple steps.

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We partnered with Myndplay, experts in EEG brainwave technology

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We sent 5 travellers on 5 different trips – each wearing a ‘Myndband’ headset that was attached to a camera

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The camera took pictures when their brainwaves exceeded 90% of baseline activity

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